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Sep 24, 2012
09/12
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the obama people are talking about what a good debater governor romney is, but the romney people are talking about a good debater governor romney is. that is because they need to reassure their supporters that this race isn't over. it's still close. he can turn it around and the debates will be an opportunity to do this. >> woodruff: this is a different period of expectation setting, stu, than what we normally see. >> a little bit. i think susan is exactly right. i saw robert gibbs on television a couple days ago. he was talking about mitt romney has debated so much times and the president hasn't debated in four years. i think they are trying to lower expectations but you don't hear that same thing from the romney camp. some of this is a need, a desire, to create some momentum on the part of the challenger when there is, you know, so much finger pointing mostly by conservatives and republicans complaining about the romney campaign. >> woodruff: and there's been a fair amount of that. stu, what about in terms of setting the table for substance in are there things the candidates are ta
the obama people are talking about what a good debater governor romney is, but the romney people are talking about a good debater governor romney is. that is because they need to reassure their supporters that this race isn't over. it's still close. he can turn it around and the debates will be an opportunity to do this. >> woodruff: this is a different period of expectation setting, stu, than what we normally see. >> a little bit. i think susan is exactly right. i saw robert gibbs...
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Oct 1, 2012
10/12
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if romney needs to be on offense all the time he probably wants to put romney on defense for some of this. he probably also wants to address the idea that this disappointment in his economic performance and make the case as he's been making and his campaign appearances that he inherited a difficult situation, things are moving in the right direction although he understands people are still hurting. >> woodruff: how do you see what the obama camp believes they've got to do? >> susan is right. they don't want to be on the fensive. they don't want to make the mistake. you know, this is the kind of campaign where mitt rom needs to do more than have a draw. he needs to make a case. i think it's going to be awfully hard for him to close the imp thee gap given the context of "washington post" had an empathy gap. he has to change the dynamic. it's up to the president to answer each and all of the charges. so far the obama campaign has done a good job in talking about whose fault is the economy and how they have tried to respond. >> woodruff: what does it mean to change the dynamic of the rac
if romney needs to be on offense all the time he probably wants to put romney on defense for some of this. he probably also wants to address the idea that this disappointment in his economic performance and make the case as he's been making and his campaign appearances that he inherited a difficult situation, things are moving in the right direction although he understands people are still hurting. >> woodruff: how do you see what the obama camp believes they've got to do? >> susan...
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Oct 2, 2012
10/12
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WMPT
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the romney campaign feels it's important to reach them. it's been doing spanish language ads in that market. so far the obama campaign hasn't matched them. it's an interesting development. >> woodruff: tell us what kinds of ads you're seeing the campaigns running there >> well, it's interesting because, you know, as we all know, you know, president obama has been down this road before. he did very well with hispanic voters four years ago, winning something like 67% of the hispanic vote nationwide. in north carolina, the hispanic vote while small can be significant. that's a state where president obama only won by 14,000 votes four years ago. there's many more hispanic voters than that. i think the philosophy or the strategy for the romney camp is to try to win some of those voters back. they're doing it by going on the air with advertising. a lot of the advertising is advertising introducing mitt romney to voters because aate lot of people don't know him. biographical ads. you have some with his son craig who is a fluent spanish speaker, s
the romney campaign feels it's important to reach them. it's been doing spanish language ads in that market. so far the obama campaign hasn't matched them. it's an interesting development. >> woodruff: tell us what kinds of ads you're seeing the campaigns running there >> well, it's interesting because, you know, as we all know, you know, president obama has been down this road before. he did very well with hispanic voters four years ago, winning something like 67% of the hispanic...
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Sep 27, 2012
09/12
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WETA
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we know that. >> woodruff: what about the romney camp? what are they doing? >> they're doing a little bit more traditional. they're reaching out on facebook and twitter and on their mobile app they're geotargeting people meaning when you say you live in the district of columbia or you live in florida ther able to target the early voting to your city. >> the romney campaign working with google. what they do is you buy up popular search terms so that you have a way of serving up your ads to people who might be interested in politics. >> brown: so there's a way for all kinds of voters to interact if you live in a state where there's early voting. >> 72 states are allowing in person voting. >> brown: what about twitter? you were telling me there's a twitter presence here, too. >> there is a twitter presence and we're finding people on twitter-- and i think we might have said this before at some point-- they are very emotionally-- can get very emotionally involved and emotionally attached to the people they're communicating with on twit sore if there's something t
we know that. >> woodruff: what about the romney camp? what are they doing? >> they're doing a little bit more traditional. they're reaching out on facebook and twitter and on their mobile app they're geotargeting people meaning when you say you live in the district of columbia or you live in florida ther able to target the early voting to your city. >> the romney campaign working with google. what they do is you buy up popular search terms so that you have a way of serving up...